About: Couse started his landscaping company when he was still in high school—then headed to UNH's Thompson School. Today he runs a company that offers residential and commercial landscaping maintenance, landscaping lighting and design, hard scaping, irrigation Installation and repair and snow plowing. "With the decline in the economy, we still had growth in the business," says Couse, who continues to expand his staff. And this year, the business is moving to a larger location and opening a retail store.
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Alexandra Covucci '08 and Evan Shuman '08 Company: Peoples Paradigm Website:www.peoplesparadigm.com Founded: 2010
About: Change. Independence. Love. Awareness. Freedom. Alexandra Covucci '08 and Evan Shuman '08 want you to choose your paradigm—and wear it on your shirt for all to see. "We feel that wearing your shirt can encourage dialogue, and every time you look in the mirror, you'll be thinking about your paradigm," say the co-creators of Peoples Paradigm, a clothing company powered by the idea that self-expression can help people to shape the lives they want to lead. The company specializes in t-shirts with a message. "Peoples Paradigm expression clothing is all about living your life with intention," says Covucci. "We hope to offer a sense of ownership to our customers so that the can embody their paradigm and the beliefs they have for their own life."
About: It started with a shared passion for mac 'n' cheese. Rachins and his friend Max Librach (CeliAct co-founder) grew up eating "glutenous, gluttonous macaroni and cheese"—until one day when Max could no longer eat it. "I didn't know why, nor did he," says Rachins. "As the years went by, I learned why he couldn't eat any food that contained gluten. At the time, though, his was a rare case of celiac disease—the only one I knew." Now the world is more celiac-savvy with gluten-free sections in grocery stores and menu options in restaurants. But a gluten-free diet is not enough, according to a number of recent studies. "People with celiac disease have double the risk of osteoporosis, 20 times higher rates of anemia, and 40 times greater risk of intestinal cancer than the general public," according to Rachins, who started CeliAct with Librach after working with a team of medical professionals. The supplement is designed to complement a gluten-free diet with vitamins, minerals and other nutrients that could help deal with the challenges of celiac disease.
Helpful UNH courses: Strategic Management with Prof. Mike Merenda.
About: Think of My Outdoor Activity as a conversation starter—a bumper sticker company that could help you make new friends. "The idea behind the bumper stickers is for people to advertise the outdoor activities they participate in," says Gould. "The stickers serve as a good way for people with similar interests to meet each other if they see another car with the same sticker(s)." The idea is catching on quickly around New England, according to Gould. "We sold several thousand stickers in the first six months," he says. "I see my stickers on cars driving down the road quite often." The stickers are sold at convenience stores, bike shops, skateboard shops, ski shops, outdoors stores and snowboard stores all over New Hampshire, as well as in Boston, Vermont and North Carolina. "I plan to keep spreading across the country," says Gould. Stickers can also be purchased on the company's website.
About: It started at sunrise, 14,432 feet up in the mountains of Colorado. "We were amazed at not only the spectacular scenery, but also just how satisfying the granola was," says Johnson, remembering their early morning snack of what she calls "the world's best granola," made by Turner's mom. "During the weeks that followed, we had a lot of free time to think about a few tweaks to the delicious treat." Now they sell their own version of Gnarley 'Nola. "We hope it fuels your adventures as it has . . . ours," they say. They also pride themselves on their packaging: "We use packaging made from corn BPI certified compostable, so you can blaze new trails today while keeping in mind the trails of tomorrow." Gnarley'Nola is sold on campus at Wildcatessen, the MUB Union Court, and Philbrook Cafe, as well as at the Durham Marketplace and the Newmarket Farmer's Market. ~